Branding, Packaging, Print
Salumeria Biellese

From Italy to NYC

Salumeria Biellese originated 95 years ago in a small town in northern Italy. With a passion for excellent products, hard work, and some Italian love, Salumeria Biellese grew to be the home-away-from-home it is today.


The brand needed a cohesive refresh to reflect their updated appeal.

Although this deli is older than most businesses in the neighborhood, it has adapted to modern day customer needs with an array of artisanal meats to enjoy in-store, at home, or catered at your next event.


Old Salumeria Biellese Logo
Old Salumeria Biellese Logo
Old Salumeria Biellese Logo

It was important to keep key graphic
elements, so the brand doesn’t visually disconnect from their existing customers.


The continuation of the brand aesthetic reflects a polished product without losing the deli’s rich history.


The graphical details combined with product phototography and their natural color palette enabled the branding to seamlessly translate on a larger scale.

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